We are dreamers, innovators, strategists, data geeks, critical thinkers, boundary pushers, obsessive tacticians, creative problem solvers.
Why Acuity?
It’s quite simple. We consistently deliver so our clients can thrive.
With decades of practical expertise in the unpredictable and volatile world of emerging technology, we accurately anticipate market twists, turns, and trends.
We leverage this deep insight and unique understanding to help you build sustainable differentiation into your products, services, business models, strategic plans, and marketing.
Then we execute.
Flawlessly.
WE ARE STRATEGIC AND TACTICAL EXPERTS
We are globally recognized as a data-driven, strategic consultancy with an unparalleled ability to accurately anticipate emerging technology market trends.
We consistently provide original, thought-provoking, and reliable insight and analysis, develop uniquely customized business and marketing strategies, and create and deploy innovative programs that integrate digital and traditional channels and platforms.
We have extensive expertise offering strategic guidance and critical market, competitive, and opportunity analyses to companies from bootstrap start-ups to industry giants and everything in-between. Our clients have the critical market intelligence they need to innovate, differentiate, and out-maneuver the competition.
We also publish data-heavy market research reports and analyses, as well as data sets and forecasts, that provide vendors, end-users, and integrators and solution providers with the practical, targeted information and insight they need to drive their business towards market domination.
Let us help your organization thrive.
WE MEASURE OURSELVES BY THE VALUE WE PROVIDE
We value true intellectual rigor and integrity, clarity of communication, and deep intuitive insight honed over years of subject matter immersion. We believe market research and strategic consulting engagements are a waste of time and money if they do not produce meaningful, substantive, and quantifiable results. We are committed to consistently deliver exceptional quality and value to our Clients that measurably impacts their ability to succeed.
WE LOVE, AND LIVE BY, DATA
Quantifiable data is at the core of all of our research, analysis, and strategic consulting. We call our methodology "Rigorous Intuition" a combination of data-driven insight and analytic skills honed over years of in-depth market expertise. Where's the data? should be the first question every Client asks of a market research firm or consultancy. If the data is sound, the analysis is much more likely to be.
OUR CLIENTS COME FIRST
Our Clients range from seed level start-ups to industry heavyweights and a range of organizations in-between. We define each client relationship via the unique challenges they must confront to successfully compete in the rapidly evolving, highly disruptive world of biometrics and digital identity.
THIS IS OUR IDEA OF FUN
We are proud, self-proclaimed tech marketing geeks. Finding to unique and innovative solutions to technology marketing problems rocks our world.
WE DELIVER
We have decades of expertise developing, analyzing, and marketing B2B and B2C technology-based products and services and the tactical know-how required to translate this insight into practical, metric-based marketing and business development programs.
Our Guiding Principals
Meet the leadership team
We have unique expertise honed from decades of researching, assessing, strategizing, guiding, developing, promoting, and marketing products and services in rapidly evolving B2B and B2C technology and technology dependent markets.
We are passionate about learning deeply about what makes your business tick, why it is unique, and how we can collaborate with you to make it wildly successful. .
Maxine Most
Strategic Disruptor, Market Visionary, Forecasting Guru, Program Innovator, Thought Leader, Boundary Pusher.
David Johnston
Branding & Communication Master, Strategy Guru, Product Development Specialist, Disruptive Innovator.
Jay Meier
Growth Strategist, Investor Whisperer, Financial Genius, Deep Thinker,
Status Quo Challenger.
Marla Shapiro
Sales Development Guru, Creative Genius, Content Creator, Program Implementor, Equanimity Advisor.
Shirley Gines
Communications Genius, PR Maven, Start-Up Whisperer, Brand Elevator, Trend Setter, Fashionista.
Nick Nouffer
Digital Strategist, Google Analytics Master, SEO Guru, Website Analyst Extraordinaire.
We collaborate with seed-level “garage” entrepreneurs, hedge-fund flush start-ups, and institutional behemoths.
We are continually awed, motivated, and inspired by our amazingly brilliant and innovative clients.
What our clients say ...
“Acuity has been singularly focused on complex technology markets for more than 20 years. Acuity brings a unique level of understanding and depth of insight that is simply unavailable elsewhere in the marketplace.”
Frances Zelazny
Vice President of Marketing
Biocatch
More of our amazing clients ...
